December 02, 2008
Pacific Community Ventures Completes $1.5M investment in Adina

San Francisco, CA – Pacific Community Ventures, LLC (“PCV”), a private equity firm focused on small, high-growth California businesses, is pleased to announce that it has successfully completed a $1.5 million equity investment in Adina for Life, Inc. (“Adina”). PCV’s investment is part of a $10.4 million round led by Sherbrooke Capital, a firm that was behind successful drink companies such as Izze, Oregon Chai and SoBe. The capital will be used to support the growth of Adina’s fair trade-certified, natural/organic lines of ready-to-drink coffees and juices.

“Adina has the strategy, product and partner support to become the biggest brand in the healthy beverage category” stated Penelope Douglas, Partner at PCV. “Adina’s management team, made up of founders or former leaders of Odwalla, Peet’s Coffee and SoBe, has created a line of better-for-you, great tasting beverages made from all natural/organic fair trade ingredients that are low in calories and high in antioxidants, a winning combination.”

As a double bottom line investor, PCV is committed to creating quality jobs for low and moderate income workers in addition to delivering strong financial returns to its fund investors “Small business is the engine that drives California’s economy and Adina will create quality local jobs as its operations are expanded” shared Douglas.

“PCV has a proven track record of working closely with small California companies in helping them execute their growth plans, with a particular expertise in building consumer brands” remarked Bruce Schroder, Adina’s Chief Executive Officer. “They are an ideal partner to help facilitate and accelerate our growth and vision of a world that “Drinks No Evil.”

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